Can You Set Your Own Selling Price at Auction?

Can You Set Your Own Selling Price at Auction?

Can You Set Your Own Selling Price at Auction?

When it comes to selling property, auctions are a unique and dynamic way to achieve a sale. But one question that often arises is: Can you set the price you’re willing to sell at? The answer is yes, through something known as the reserve price.

What is a Reserve Price?

The reserve price is the minimum price you, as the seller, are willing to accept for your property. It’s a confidential figure agreed upon between you and the auction house and is not disclosed to the public. This price is typically set just before the auction begins and acts as a safety net, ensuring that your property won’t be sold for less than you find acceptable.

How Does the Reserve Price Work?

During the auction, your property will be offered subject to the reserve price. The auctioneer is aware of this figure but cannot sell the property for anything less during the auction. If bidding does not reach the reserve price, the property is considered unsold at the auction. However, this doesn’t mean all hope is lost. Offers can still be invited from interested bidders to try and agree on a sale at or above your reserve price after the auction.

Setting Your Reserve Price

Setting the right reserve price is crucial. It should be realistic and reflect the current market conditions. Your auctioneer will assist you in determining a suitable reserve price based on their expertise and knowledge of the market.

Benefits of a Reserve Price

Having a reserve price gives you peace of mind. You have control over the minimum amount you’re willing to accept, and there’s no obligation to sell if the highest bid doesn’t meet your expectations. It’s a way to ensure that you don’t walk away from the auction feeling disappointed with the sale price.


In conclusion, setting a reserve price is a standard practice in property auctions. It allows you to have a say in the final sale price and ensures that your property won’t be sold for less than what you deem acceptable. With the help of your auctioneer, you can set a reserve price that reflects the value of your property and aligns with your financial goals.

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